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YouTube\u73fe\u8c61\u306f\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3060\u3051\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u6559\u80b2\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u3057\u3066\u8996\u8074\u8005\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u306b\u3082\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u69d8\u3005\u306a\u53ce\u76ca\u5316\u6226\u7565\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u3092\u6700\u5927\u5316\u3057\u3001YouTube\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u30ad\u30e3\u30ea\u30a2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4e3b\u8981\u306a\u53ce\u76ca\u5316\u624b\u6cd5\u3092\u7db2\u7f85\u3057\u3001\u305d\u308c\u305e\u308c\u3092\u89e3\u8aac\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u8abf\u67fb\u306b\u57fa\u3065\u3044\u305f\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
Google AdSense\u306f\u3001YouTube\u3067\u6700\u3082\u4f1d\u7d71\u7684\u304b\u3064\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u53ce\u76ca\u5316\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002YouTube\u30d1\u30fc\u30c8\u30ca\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u767b\u9332\u3057\u3001AdSense\u3092\u6709\u52b9\u306b\u3059\u308b\u3068\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u52d5\u753b\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3001\u8996\u8074\u56de\u6570\u3084\u30af\u30ea\u30c3\u30af\u6570\u306b\u5fdc\u3058\u3066\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u65b9\u6cd5\u306e\u52b9\u679c\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3001\u8996\u8074\u8005\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u8981\u56e0\u306b\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002<\/p>\n
Journal of Digital and Social Media Marketing\uff082020\u5e74\uff09\u306b\u63b2\u8f09\u3055\u308c\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001AdSense\u306b\u3088\u308b\u53ce\u76ca\u5316\u306f\u3001\u7279\u306b\u4ed6\u306e\u6226\u7565\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30cb\u30c3\u30c1\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u4e00\u822c\u7684\u306a\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306b\u7279\u5316\u3057\u305f\u30c1\u30e3\u30f3\u30cd\u30eb\u3088\u308a\u3082CPM\uff08Cost Per Mille\uff1a\u5e83\u544a\u8996\u80741,000\u56de\u3042\u305f\u308a\u306e\u53ce\u76ca\uff09\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002CPM\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u5e83\u544a\u8996\u80741,000\u56de\u3042\u305f\u308a\u306b\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u3092\u5f97\u308b\u304b\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u4e3b\u306a\u8abf\u67fb\u7d50\u679c\uff1a\u9ad8\u54c1\u8cea\u3067\u5c02\u9580\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6271\u3046\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u5e83\u544a\u4e3b\u3092\u5f15\u304d\u4ed8\u3051\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u7d50\u679c\u3068\u3057\u3066CPM\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306fTubular Labs\uff082021\u5e74\uff09\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3082\u78ba\u8a8d\u3055\u308c\u3066\u304a\u308a\u3001\u6559\u80b2\u304a\u3088\u3073\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u5e73\u5747CPM\u306f$10\uff5e$15\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u4e00\u822c\u7684\u306a\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u5e73\u5747CPM\u306f$5\uff5e$7\u3067\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n AdSense \u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001YouTube \u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u9075\u5b88\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4 \u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u3084\u30dc\u30c3\u30c8\u306b\u3088\u308b\u8996\u8074\u56de\u6570\u5897\u52a0\u306a\u3069\u3001\u53ce\u76ca\u5316\u306e\u505c\u6b62\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u884c\u70ba\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u52d5\u753b\u306e\u8996\u8a8d\u6027\u3092\u9ad8\u3081\u3001\u3072\u3044\u3066\u306f\u5e83\u544a\u8996\u8074\u56de\u6570\u3092\u5897\u3084\u3059\u306b\u306f\u3001SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n \u5f15\u7528: \u300cYouTube \u3067\u6210\u529f\u3059\u308b\u306b\u306f SEO \u306e\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3001\u8a73\u7d30\u306a\u8aac\u660e\u306f\u3001\u52d5\u753b\u306e\u9732\u51fa\u5ea6\u306b\u5927\u304d\u306a\u9055\u3044\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u300d\u3068\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u306e\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u5bb6\u3067\u3042\u308b\u30b8\u30e7\u30f3\u30fb\u30c9\u30a6\u535a\u58eb\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n \u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001YouTube\u3067\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3068\u63d0\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u7d4c\u7531\u3067\u767a\u751f\u3057\u305f\u58f2\u4e0a\u3054\u3068\u306b\u5831\u916c\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u65e2\u306b\u5fe0\u5b9f\u3067\u71b1\u5fc3\u306a\u8996\u8074\u8005\u3092\u62b1\u3048\u308b\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u3068\u3063\u3066\u7279\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n 2021\u5e74\u306bJournal of Marketing Research\u306b\u63b2\u8f09\u3055\u308c\u305f\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u6301\u7d9a\u53ef\u80fd\u306a\u53ce\u5165\u6e90\u3068\u306a\u308a\u5f97\u308b\u3082\u306e\u306e\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u8003\u616e\u4e8b\u9805\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u3042\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u6b21\u306b\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001\u30b9\u30d1\u30e0\u3084\u904e\u5270\u306a\u5e83\u544a\u3068\u8a8d\u8b58\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3001\u81ea\u7136\u3067\u90aa\u9b54\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u633f\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n \u4e3b\u306a\u8abf\u67fb\u7d50\u679c\uff1a\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3001\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3001\u5b9f\u7528\u7684\u306a\u30d2\u30f3\u30c8\u306a\u3069\u3092\u914d\u4fe1\u3059\u308b\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3044\u3066\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u793a\u3059\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u6ce8\u76ee\u3059\u3079\u304d\u4f8b\u3068\u3057\u3066\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c1\u30e3\u30f3\u30cd\u30eb\u300cUnbox Therapy\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u540c\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u7528\u3044\u3066\u96fb\u5b50\u6a5f\u5668\u3084\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3092\u5ba3\u4f1d\u3057\u3001\u5927\u304d\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n 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YouTube\u30b3\u30f3\u30c6\u30f3\u30c4\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u9593\u3067\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u76f4\u63a5\u8ca9\u58f2\u304c\u307e\u3059\u307e\u3059\u4eba\u6c17\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3068\u53ce\u76ca\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u5b8c\u5168\u306b\u7dad\u6301\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30b0\u30c3\u30ba\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30fc\u30b9\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u306e\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u3084\u7269\u7406\u7684\u306a\u88fd\u54c1\u306e\u4f5c\u6210\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n Business Insider\u306e\u30ec\u30dd\u30fc\u30c8\uff082022\u5e74\uff09\u3067\u306f\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u7f8e\u5bb9\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u81ea\u793e\u5546\u54c1\u306e\u8ca9\u58f2\u3067\u9ad8\u3044\u6210\u529f\u7387\u3092\u793a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300cThe Honest Game Reviews\u300d\u3068\u3044\u3046\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u52d5\u753b\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3057\u305f\u30a4\u30f3\u30c7\u30a3\u30fc\u30b2\u30fc\u30e0\u3084\u30b0\u30c3\u30ba\u3092\u8ca9\u58f2\u3057\u3001\u5927\u304d\u306a\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n 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